DSCR Creative Library
Canonical authorized creative for DSCR investor lending. Every social.post + Meta ad must trace to this page.
Built 2026-05-08 · Wave 1 (12) + Wave 2 (18) = 30 of 30 LIVE
Standing rule
Per feedback_authorized_creative_library_only_2026-05-02.md: every social.post,
every paid Meta ad, every customer-facing creative MUST trace to this page. Generation agents validate against this list before posting.
Wave 1 — Detroit + Tampa (12 creatives)
6 H1 patterns × 2 cities (Detroit, Tampa) at 1080×1080. Real reference photography (verified Unsplash provenance). v3 compliance footer applied.
h1_specific_ltv · Detroit
P2 — Specific dollar/numeric (Cialdini precision)
"UP TO 80% LTV. NO TAX RETURNS."
h1_specific_ltv · Tampa
P2 — Specific dollar/numeric (Cialdini precision)
"UP TO 80% LTV. NO TAX RETURNS."
h2_pattern_question · Detroit
P1 — Pain pattern interrupt (rhetorical hook)
"TIRED OF TAX-RETURN UNDERWRITING?"
h2_pattern_question · Tampa
P1 — Pain pattern interrupt (rhetorical hook)
"TIRED OF TAX-RETURN UNDERWRITING?"
h3_geo_declarative · Detroit
P4 — Underwriting framing (geo-localized)
"DETROIT DSCR. FUNDED ON THE RENTS."
h3_geo_declarative · Tampa
P4 — Underwriting framing (geo-localized)
"TAMPA DSCR. FUNDED ON THE RENTS."
h4_time_to_close · Detroit
P2 — Specific numeric (time)
"18-DAY CLOSE ON RENTAL PROPERTIES."
h4_time_to_close · Tampa
P2 — Specific numeric (time)
"18-DAY CLOSE ON RENTAL PROPERTIES."
h5_no_w2 · Detroit
P3 — Aspiration / scaling (self-employed framing)
"SELF-EMPLOYED? RENT QUALIFIES."
h5_no_w2 · Tampa
P3 — Aspiration / scaling (self-employed framing)
"SELF-EMPLOYED? RENT QUALIFIES."
h6_scale_framed · Detroit
P3 — Aspiration / scaling (cap-removal frame)
"STOP HITTING THE 4-PROPERTY CAP."
h6_scale_framed · Tampa
P3 — Aspiration / scaling (cap-removal frame)
"STOP HITTING THE 4-PROPERTY CAP."
Wave 2 — Indianapolis + Cleveland + Memphis (18 creatives)
6 H1 patterns × 3 cities at 1080×1080. Built on the new composer engine at /home/paul/_tools/composer/ (zones · headers · bullets · cta · compliance v3 · focal-point QA · overlap-collision asserts). Real reference photography sourced via PM-Library-Wave2-Photos.
h1_specific_ltv · Indianapolis
P2 — Specific dollar/numeric (Cialdini precision)
"UP TO 80% LTV. NO TAX RETURNS."
h2_pattern_question · Indianapolis
P1 — Pain pattern interrupt (rhetorical hook)
"TIRED OF TAX-RETURN UNDERWRITING?"
h3_geo_declarative · Indianapolis
P4 — Underwriting framing (geo-localized)
"INDIANAPOLIS DSCR. FUNDED ON THE RENTS."
h4_time_to_close · Indianapolis
P2 — Specific numeric (time)
"18-DAY CLOSE ON RENTAL PROPERTIES."
h5_no_w2 · Indianapolis
P3 — Aspiration / scaling (self-employed framing)
"SELF-EMPLOYED? RENT QUALIFIES."
h6_scale_framed · Indianapolis
P3 — Aspiration / scaling (cap-removal frame)
"STOP HITTING THE 4-PROPERTY CAP."
h1_specific_ltv · Cleveland
P2 — Specific dollar/numeric (Cialdini precision)
"UP TO 80% LTV. NO TAX RETURNS."
h2_pattern_question · Cleveland
P1 — Pain pattern interrupt (rhetorical hook)
"TIRED OF TAX-RETURN UNDERWRITING?"
h3_geo_declarative · Cleveland
P4 — Underwriting framing (geo-localized)
"CLEVELAND DSCR. FUNDED ON THE RENTS."
h4_time_to_close · Cleveland
P2 — Specific numeric (time)
"18-DAY CLOSE ON RENTAL PROPERTIES."
h5_no_w2 · Cleveland
P3 — Aspiration / scaling (self-employed framing)
"SELF-EMPLOYED? RENT QUALIFIES."
h6_scale_framed · Cleveland
P3 — Aspiration / scaling (cap-removal frame)
"STOP HITTING THE 4-PROPERTY CAP."
h1_specific_ltv · Memphis
P2 — Specific dollar/numeric (Cialdini precision)
"UP TO 80% LTV. NO TAX RETURNS."
h2_pattern_question · Memphis
P1 — Pain pattern interrupt (rhetorical hook)
"TIRED OF TAX-RETURN UNDERWRITING?"
h3_geo_declarative · Memphis
P4 — Underwriting framing (geo-localized)
"MEMPHIS DSCR. FUNDED ON THE RENTS."
h4_time_to_close · Memphis
P2 — Specific numeric (time)
"18-DAY CLOSE ON RENTAL PROPERTIES."
h5_no_w2 · Memphis
P3 — Aspiration / scaling (self-employed framing)
"SELF-EMPLOYED? RENT QUALIFIES."
h6_scale_framed · Memphis
P3 — Aspiration / scaling (cap-removal frame)
"STOP HITTING THE 4-PROPERTY CAP."
Attribution — Wave 1
| H1 ID | City | Headline | Attachment | Action |
|---|---|---|---|---|
h1_specific_ltv |
Detroit | "UP TO 80% LTV. NO TAX RETURNS." | att 18286 | Download |
h1_specific_ltv |
Tampa | "UP TO 80% LTV. NO TAX RETURNS." | att 18287 | Download |
h2_pattern_question |
Detroit | "TIRED OF TAX-RETURN UNDERWRITING?" | att 18288 | Download |
h2_pattern_question |
Tampa | "TIRED OF TAX-RETURN UNDERWRITING?" | att 18289 | Download |
h3_geo_declarative |
Detroit | "DETROIT DSCR. FUNDED ON THE RENTS." | att 18290 | Download |
h3_geo_declarative |
Tampa | "TAMPA DSCR. FUNDED ON THE RENTS." | att 18291 | Download |
h4_time_to_close |
Detroit | "18-DAY CLOSE ON RENTAL PROPERTIES." | att 18292 | Download |
h4_time_to_close |
Tampa | "18-DAY CLOSE ON RENTAL PROPERTIES." | att 18293 | Download |
h5_no_w2 |
Detroit | "SELF-EMPLOYED? RENT QUALIFIES." | att 18294 | Download |
h5_no_w2 |
Tampa | "SELF-EMPLOYED? RENT QUALIFIES." | att 18295 | Download |
h6_scale_framed |
Detroit | "STOP HITTING THE 4-PROPERTY CAP." | att 18296 | Download |
h6_scale_framed |
Tampa | "STOP HITTING THE 4-PROPERTY CAP." | att 18297 | Download |
Attribution — Wave 2
| H1 ID | City | Headline | Attachment | Action |
|---|---|---|---|---|
h1_specific_ltv |
Indianapolis | "UP TO 80% LTV. NO TAX RETURNS." | att 18380 | Download |
h2_pattern_question |
Indianapolis | "TIRED OF TAX-RETURN UNDERWRITING?" | att 18381 | Download |
h3_geo_declarative |
Indianapolis | "INDIANAPOLIS DSCR. FUNDED ON THE RENTS." | att 18382 | Download |
h4_time_to_close |
Indianapolis | "18-DAY CLOSE ON RENTAL PROPERTIES." | att 18383 | Download |
h5_no_w2 |
Indianapolis | "SELF-EMPLOYED? RENT QUALIFIES." | att 18384 | Download |
h6_scale_framed |
Indianapolis | "STOP HITTING THE 4-PROPERTY CAP." | att 18385 | Download |
h1_specific_ltv |
Cleveland | "UP TO 80% LTV. NO TAX RETURNS." | att 18386 | Download |
h2_pattern_question |
Cleveland | "TIRED OF TAX-RETURN UNDERWRITING?" | att 18387 | Download |
h3_geo_declarative |
Cleveland | "CLEVELAND DSCR. FUNDED ON THE RENTS." | att 18388 | Download |
h4_time_to_close |
Cleveland | "18-DAY CLOSE ON RENTAL PROPERTIES." | att 18389 | Download |
h5_no_w2 |
Cleveland | "SELF-EMPLOYED? RENT QUALIFIES." | att 18390 | Download |
h6_scale_framed |
Cleveland | "STOP HITTING THE 4-PROPERTY CAP." | att 18391 | Download |
h1_specific_ltv |
Memphis | "UP TO 80% LTV. NO TAX RETURNS." | att 18392 | Download |
h2_pattern_question |
Memphis | "TIRED OF TAX-RETURN UNDERWRITING?" | att 18393 | Download |
h3_geo_declarative |
Memphis | "MEMPHIS DSCR. FUNDED ON THE RENTS." | att 18394 | Download |
h4_time_to_close |
Memphis | "18-DAY CLOSE ON RENTAL PROPERTIES." | att 18395 | Download |
h5_no_w2 |
Memphis | "SELF-EMPLOYED? RENT QUALIFIES." | att 18396 | Download |
h6_scale_framed |
Memphis | "STOP HITTING THE 4-PROPERTY CAP." | att 18397 | Download |
H1 patterns reference
Per feedback_dscr_headline_impact_2026-04-29.md — 6 proven scroll-stopping patterns:
- P2 Specific number — "Up to 80% LTV. No tax returns." (Cialdini precision)
- P1 Pattern interrupt question — "Tired of tax-return underwriting?"
- P4 Geo-specific declarative — "[City] DSCR. Funded on the rents."
- P2 Time-to-close — "18-day close on rental properties."
- P3 No-W2 framed — "Self-employed? Rent qualifies."
- P3 Scale framed — "Stop hitting the 4-property cap."
Compliance
- NMLS lockup: #2587985 | NEXA Mortgage, LLC NMLS #1660690
- Licensed in 48 states (excluding New York and Massachusetts)
- Equal Housing Lender (logo + text)
- v3 compliance footer (centered NMLS · EHL reduced 50% band height)
- ZERO Reg Z trigger terms on image surface
- Real cobrand only (no PIL-faked logos)
Source: /home/paul/_outbox/2026-05-08_dscr_library/ (Wave 1) · /home/paul/_outbox/2026-05-08_dscr_library_wave2/ (Wave 2)
Composer: /home/paul/_tools/composer/